App Store Previews
What
Lead Designer
Stakeholder interviews and pitch
Collaboration with various app and product teams
Why
Spectrum's suite of apps became inconsistent on iOS, Android, and TV app stores. An Executive noticed the variations in visuals and content and reached out to our team for help. I was selected to design a consistent style across our entire product line using standards set during my time on the design systems team. I created a design that is flexible across all platforms and also meets technical and content requirements across the product teams. Once I pitched the concepts to the executive team I created a sketch template that allowed designers to quickly create, export, and submit app store images.
