MSA App
What
Illustration
Animation Support
Product Design
Animation Support
Product Design
Why
The MSA app team was struggling to get engagement with its new onboarding feature that was designed to inform users of newly launched functionality within the app.
Even though many of these new features could help users save time, most users were skipping the onboarding altogether. The team asked us to help increase interaction and time spent with their onboarding experience, and we went back to the drawing board to test a flow that included animated illustrations to summarize new features.
In late 2020 we redrew all the onboarding illustrations to match our updated standards for both light and dark modes.
Even though many of these new features could help users save time, most users were skipping the onboarding altogether. The team asked us to help increase interaction and time spent with their onboarding experience, and we went back to the drawing board to test a flow that included animated illustrations to summarize new features.
In late 2020 we redrew all the onboarding illustrations to match our updated standards for both light and dark modes.
